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This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers genera
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Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and prob
Driving Customer Appeal Through the Use of Emotional Branding
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The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza
Revolution
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From the award-winning host of the critically acclaimed podcast Conversations with People Who Hate Me comes a “fresh, deeply honest, wildly creative, and righ