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Type: BOOK - Published: 2014-10-14 - Publisher: John Wiley & Sons
"This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your
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Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velc
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Pages: 336
Type: BOOK - Published: 1985 - Publisher: Macmillan Reference USA
Provides profiles on 225 individuals whose names are found on today's popular products.
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Pages: 292
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Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creati
Language: en
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Pages: 366
Type: BOOK - Published: 1905 - Publisher: