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Language: en
Pages: 218
Pages: 218
Type: BOOK - Published: 2007 - Publisher:
For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Am
Language: en
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Pages: 238
Type: BOOK - Published: 2006 - Publisher: Amacom Books
With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to i
Language: en
Pages: 160
Pages: 160
Type: BOOK - Published: 2005 - Publisher: Paramount Market Publishing
Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made
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Pages: 386
Pages: 386
Type: BOOK - Published: 2010-05-11 - Publisher: Simon and Schuster
The Baby Boomers, born between 1946 and 1964, form the single largest demographic spike in American history. Never before or since have birth rates shot up and
Language: en
Pages:
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Type: BOOK - Published: 2015-10-01 - Publisher:
Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consum
