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Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of e
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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
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Retail Marketing and Branding
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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin