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Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many
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In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provide
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Defenders of massive multinational chains like Wal-Mart and Fortune 500 big business argue that, like it or not, there is no alternative. Their huge scale and i
