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Aligning Strategy and Sales
Language: en
Pages: 329
Authors: Frank Cespedes
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Type: BOOK - Published: 2014-08-12 - Publisher: Harvard Business Review Press

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"The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerab
Aligning Strategy and Sales
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Pages: 330
Authors: Frank V. Cespedes
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Type: BOOK - Published: 2014 - Publisher: Harvard Business Press

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"Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is - or should be - an impor
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Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based gu
Aligned to Achieve
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A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that wi
Strategic Business Partner
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Research clearly indicates that there is a strong need for the Human Resources (HR) function, and the people in it, to adopt a more strategic and business-linke