Download or read book Advertising Self-regulation in Europe written by European Advertising Standards Alliance and published by . This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Commonly known as the Blue Book, Advertising self-regulation in Europe is the definitive guide to the self-regulatory and legislative rules governing advertising in Europe and beyond today. Fully updated and expanded for 2005, the fourth edition of the Blue Book provides an excellent overview of self-regulation in the European context. Key features include:Detailed country analyses, outlining statutory and self-regulatory structures as well as an overview of the SRO's composition and main activities; Comprehensive tables offering a useful comparison of SRO functions and code rules; In-depth analysis of the key issues in advertising standards today, including advertising of food and alcoholic beverages, and advertising to children"--Publisher.