Download or read book Advanced Guide to Google Analytics 4 written by Christopher Pittman and published by SMP Publishing. This book was released on 2022-05-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to dive deep into Google Analytics 4 or learn more about the custom options available? GA4 is an amazing program with a lot of options that just were not available in older editions of Google Analytics. This provides amazing opportunities to collect analyze and monitors more detailed data on cleaner reports in order to better understand your website customer behaviors. This book will cover topics such as User engagement, how to track it, and why it is important Setting up and using custom dimensions in GA4 Understanding filters and how to screen out unwanted content How to customize channels in GA4 Understanding data and website performance planning