Download or read book 4 Front Doors of a Successful Business written by Paul Gaglia and published by Page Publishing Inc. This book was released on 2024-05-18 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how your customers and future customers perceive you and your business using four basic steps: The exterior of your business. As they approach your premises, what do they see? The interior. What is their first impression as they enter your business? The staff. What is their first contact, and how do they handle the customer's needs? The marketing. How does your marketing portray your actual business? Now how does this work? One way is to act like you are a first-time customer. Or have a friend your staff doesn't know act like a customer. And through "business analysis," you will see how your business is perceived in the customer's eyes. Do this often to keep you on the cutting edge of your industry. Remember, winners never quit and quitters never win.