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Explore the dynamic world of PPC advertising through the lens of its foremost experts. This book unveils the critical roles and strategies behind successful PPC
The Online Advertising Playbook
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Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirm
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The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and pe
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Understanding Digital Marketing
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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding