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Word-of-mouth Advertising, Online and Off
Language: en
Pages: 290
Authors: Lynn Thorne
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Atlantic Publishing Company

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Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friend
Implementing Word of Mouth Marketing
Language: en
Pages: 204
Authors: Idil Miriam Cakim
Categories: Telemarketing
Type: BOOK - Published: 2010 - Publisher:

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"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocate
Word of Mouth Marketing
Language: en
Pages: 0
Authors: Andy Sernovitz
Categories: Interactive marketing
Type: BOOK - Published: 2012 - Publisher: Greenleaf Book Group

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"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best cus
The Secrets of Word-of-Mouth Marketing
Language: en
Pages: 272
Authors: George Silverman
Categories: Business & Economics
Type: BOOK - Published: 2011-02-23 - Publisher: AMACOM

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In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his inn
Smashwords Book Marketing Guide (2018 Edition)
Language: en
Pages: 160
Authors: Mark Coker
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-02-08 - Publisher: Mark Coker

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This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with a