Related Books

Value-Oriented Media Management
Language: en
Pages: 240
Authors: Klaus-Dieter Altmeppen
Categories: Business & Economics
Type: BOOK - Published: 2017-04-27 - Publisher: Springer

DOWNLOAD EBOOK

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume h
Social Media Management
Language: en
Pages: 262
Authors: Amy Van Looy
Categories: Business & Economics
Type: BOOK - Published: 2015-09-14 - Publisher: Springer

DOWNLOAD EBOOK

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments
The Routledge Companion to Media Industries
Language: en
Pages: 709
Authors: Paul McDonald
Categories: Social Science
Type: BOOK - Published: 2021-10-04 - Publisher: Routledge

DOWNLOAD EBOOK

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of
Handbook of Media Management and Economics
Language: en
Pages: 476
Authors: Alan Albarran
Categories: Business & Economics
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge

DOWNLOAD EBOOK

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy make
Media Management
Language: en
Pages: 321
Authors: Bernd W. Wirtz
Categories: Business & Economics
Type: BOOK - Published: 2020-09-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations.