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Type: BOOK - Published: 2021-09-02 - Publisher: Cambridge University Press

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Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Unpacking Creativity for Language Teaching
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Before unlocking creativity, we must first unpack what it means. In this book, creativity is unravelled from various perspectives and the relevance for language
Uncommon Genius
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Authors: Denise Shekerjian
Categories: Psychology
Type: BOOK - Published: 1991-02-01 - Publisher: Penguin

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Drawing on interviews with 40 winners of the MacArthur Foundation Fellowship—the so-called "genius awards"—the insightful study throws fresh light on the cr
The Four Lenses of Innovation
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Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss
Creativity on Demand
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Authors: Eitan Y. Wilf
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Type: BOOK - Published: 2019-02-04 - Publisher: University of Chicago Press

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Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generat