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Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has
Understanding Hallyu
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This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the
New Korean Wave
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Type: BOOK - Published: 2016-03-15 - Publisher: University of Illinois Press

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The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have b
Understanding the Korean Wave
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A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introd
Transnational Hallyu
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While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed