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Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in t
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Tourism is often described as an industry with high growth rates, and it is subject to radical change in how it is produced and consumed. However, there is stil
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This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to pre
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Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but als
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Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitive
