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Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become inc
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Theoretically different modalities of social influence are set out and a blueprint for the study of socio-political dynamics is delivered.
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Social influence processes play a key role in human behavior. Arguably our extraordinary evolutionary success has much to do with our subtle and highly develope
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Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions.
