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Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2003 - Publisher: FT Press
The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.
Language: en
Pages: 266
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Type: BOOK - Published: 2003 - Publisher:
By now, PR professionals are well aware that a host of new tools have been created to transform their profession, presenting new opportunities and challenges fo
Language: en
Pages: 177
Pages: 177
Type: BOOK - Published: 2012 - Publisher: Pearson Education
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Language: en
Pages: 21
Pages: 21
Type: BOOK - Published: 2009-11-02 - Publisher: Pearson Education
This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital forma
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2008-03-26 - Publisher: FT Press
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The