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Language: en
Pages: 252
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Type: BOOK - Published: 2019-04-29 - Publisher: Springer
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience
Language: en
Pages: 318
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Type: BOOK - Published: 2019-04-29 - Publisher: SAGE
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
Language: en
Pages:
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Type: BOOK - Published: 2019 - Publisher:
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience
Language: en
Pages: 318
Pages: 318
Type: BOOK - Published: 2017-01-12 - Publisher: Springer
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, fr
Language: en
Pages: 180
Pages: 180
Type: BOOK - Published: 2009-05-27 - Publisher: John Wiley & Sons
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive
