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Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 1999-07-02 - Publisher: SAGE
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 1999-07-02 - Publisher: SAGE Publications
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Form
Language: en
Pages: 174
Pages: 174
Type: BOOK - Published: 1981 - Publisher:
Language: en
Pages: 185
Pages: 185
Type: BOOK - Published: 1994 - Publisher: SAGE
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo
Language: en
Pages: 364
Pages: 364
Type: BOOK - Published: 2017-07-05 - Publisher: Routledge
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely
