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Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2004-06-01 - Publisher: Routledge
Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2004-06 - Publisher: Routledge
This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent genealogically.
Language: en
Pages: 265
Pages: 265
Type: BOOK - Published: 2012-04-24 - Publisher: Que Publishing
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 1999 - Publisher: McGraw-Hill Companies
A contrarian marketing guru goes beyond a theoretical framework to guide readers through the many ways in which today's technology can be used to sell to these
Language: en
Pages: 357
Pages: 357
Type: BOOK - Published: 2013-12-31 - Publisher: IGI Global
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the
