Related Books

The Marketer's Guide to Public Relations in the 21st Century
Language: en
Pages: 0
Authors: Thomas L. Harris
Categories: Corporations
Type: BOOK - Published: 2006 - Publisher: Thomson South-Western

DOWNLOAD EBOOK

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to th
The Marketer's Guide to Public Relations
Language: en
Pages: 546
Authors: Thomas L. Harris
Categories: Business & Economics
Type: BOOK - Published: 1991-02-07 - Publisher:

DOWNLOAD EBOOK

The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong
Advertising Management
Language: en
Pages: 772
Authors: Batra
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Pearson Education India

DOWNLOAD EBOOK

Public Relations Campaigns and Techniques
Language: en
Pages: 296
Authors: Fran R. Matera
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Addison-Wesley Longman

DOWNLOAD EBOOK

A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, curre
The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E
Language: en
Pages: 926
Authors: Clarke Caywood
Categories: Business & Economics
Type: BOOK - Published: 2011-12-28 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehen