Related Books

The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Kapferer on Luxury
Language: en
Pages: 240
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
Luxury Strategy in Action
Language: en
Pages: 220
Authors: J. Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2016-01-05 - Publisher: Springer

DOWNLOAD EBOOK

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rul
The Road to Luxury
Language: en
Pages: 467
Authors: Ashok Som
Categories: Business & Economics
Type: BOOK - Published: 2015-01-28 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new
Strategic Luxury Management
Language: en
Pages: 227
Authors: David Millán Planelles
Categories: Business & Economics
Type: BOOK - Published: 2021-11-22 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of l