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The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable beh
Fashion Management
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This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine st
The Fundamentals of Digital Fashion Marketing
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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly
Fashion Buying and Merchandising
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Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the
Fashion Merchandising
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Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fash