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The Essentials of Contemporary Marketing

The Essentials of Contemporary Marketing
Author :
Publisher : Bloomsbury Publishing
Total Pages : 273
Release :
ISBN-10 : 9781472988577
ISBN-13 : 1472988574
Rating : 4/5 (77 Downloads)
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Book Synopsis The Essentials of Contemporary Marketing by : Mo Willan

Download or read book The Essentials of Contemporary Marketing written by Mo Willan and published by Bloomsbury Publishing. This book was released on 2021-10-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs


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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array