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Type: BOOK - Published: 2011-02-03 - Publisher: Kogan Page Publishers
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the d
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The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research
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Type: BOOK - Published: 2011-10-10 - Publisher: Skyhorse Publishing Inc.
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin
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Pages: 338
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2006 - Publisher: Peachpit Press
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge th
