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The Essential Brand Book

The Essential Brand Book
Author :
Publisher : Taylor & Francis US
Total Pages : 340
Release :
ISBN-10 : 0749438630
ISBN-13 : 9780749438630
Rating : 4/5 (30 Downloads)
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Book Synopsis The Essential Brand Book by : Iain Ellwood

Download or read book The Essential Brand Book written by Iain Ellwood and published by Taylor & Francis US. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.


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Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions a