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Technology Brands in the Digital Economy
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Type: BOOK - Published: 2023-03-10 - Publisher: Taylor & Francis

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This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces th
Technology Brands in the Digital Economy
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Authors: Wioleta Kucharska
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Type: BOOK - Published: 2023-03-10 - Publisher: Taylor & Francis

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This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces th
Big Tech and the Digital Economy
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This book asks a simple question: are the tech giants monopolies? In the current environment of suspicion towards the major technology companies as a result of
The Digital Economy
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Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues
Competitive Digital Innovation
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Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transfo