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Technology Brands in the Digital Economy
Language: en
Pages: 159
Authors: Wioleta Kucharska
Categories: Business & Economics
Type: BOOK - Published: 2023-03-10 - Publisher: Taylor & Francis

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This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces th
The Digital Economy
Language: en
Pages: 342
Authors: Don Tapscott
Categories: Computers
Type: BOOK - Published: 1996 - Publisher: McGraw-Hill Companies

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Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues
Big Tech and the Digital Economy
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Pages: 304
Authors: Nicolas Petit
Categories: Business & Economics
Type: BOOK - Published: 2020-07 - Publisher: Oxford University Press, USA

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This book asks a simple question: are the tech giants monopolies? In the current environment of suspicion towards the major technology companies as a result of
Understanding the Digital Economy
Language: en
Pages: 412
Authors: Erik Brynjolfsson
Categories: Business & Economics
Type: BOOK - Published: 2002-01-25 - Publisher: MIT Press

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The rapid growth of electronic commerce, along with changes in information, computing, and communications, is having a profound effect on the United States econ
Designed for Digital
Language: en
Pages: 205
Authors: Jeanne W. Ross
Categories: Business & Economics
Type: BOOK - Published: 2019-09-24 - Publisher: MIT Press

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Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global