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Team Sports Marketing
Language: en
Pages: 284
Authors: Kirk Wakeland
Categories: Business & Economics
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge

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Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports ma
Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Sports
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Team Sports Marketing
Language: en
Pages: 284
Authors: Kirk L. Wakefield
Categories: Sports
Type: BOOK - Published: 2007 - Publisher: Elsevier

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Team Sports Marketing
Language: en
Pages: 284
Authors: Kirk Wakeland
Categories: Business & Economics
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge

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Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports ma
Global Sport Marketing
Language: en
Pages: 210
Authors: Michel Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internat