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Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports ma
Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2007 - Publisher: Elsevier
Publisher description
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports ma
Language: en
Pages: 210
Pages: 210
Type: BOOK - Published: 2012 - Publisher: Routledge
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internat