Download or read book The Survey Research Handbook written by Pamela L. Alreck and published by McGraw-Hill. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is a vitally important asset for today's organizations--often even more important than financial, technical, or human resources. Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. Without technical buzzwords or statistical jargon, this book provides the methods and guidelines for conducting practical, economical surveys from start to finish.