Download or read book The Strategy of Small Firms written by Tim Mazzarol and published by Edward Elgar Publishing. This book was released on 2009 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The majority of businesses throughout the world are small firms and they play a crucial role in the economic growth of the world's economies. The authors offer a conceptual framework supported by their own original case study data to explain how and why a small firm should approach strategic planning.