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Storytelling and Market Research
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Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can drama
Storytelling Marketing
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Story telling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand tha
Data Storytelling in Marketing
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Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new
Handbook of Research on Transmedia Storytelling and Narrative Strategies
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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un