Download or read book Step Into the Spotlight! written by Tsufit and published by . This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The major challenge facing a business is standing out from the crowd, getting noticed in a noisy overcrowded marketplace. This book offers a fresh approach to attracting the spotlight. It covers branding, positioning, public speaking, publicity & writing & performing from the perspective that all business is show business.