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From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so
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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel
Social Media and Sports
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Digital Sport Marketing
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The Evolution of Sports Social Media
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Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But