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For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety.
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term pla
Ethics, Social Responsibility and Sustainability in Marketing
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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
Gonzo Marketing
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Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We a
Think Simple
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The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken S