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Service Management and Marketing
Language: en
Pages: 320
Authors: Christian Grönroos
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Jossey-Bass

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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented man
Service Management and Marketing
Language: en
Pages: 0
Authors: Christian Gronroos
Categories: Business & Economics
Type: BOOK - Published: 2016-01-26 - Publisher: John Wiley & Sons

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Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service
Services Marketing and Management
Language: en
Pages: 222
Authors: Audrey Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2003-05-15 - Publisher: SAGE

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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear un
Service Management and Marketing
Language: en
Pages: 496
Authors: Christian Gronroos
Categories: Business & Economics
Type: BOOK - Published: 2007-02-27 - Publisher: Wiley

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"Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they shoul
Service Management
Language: en
Pages: 294
Authors: John R. Bryson
Categories: Business & Economics
Type: BOOK - Published: 2020-11-26 - Publisher: Springer Nature

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This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and bus