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Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la
Retail Marketing and Branding
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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin
Retail Marketing Management
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This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relat
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Strategic Retail Management
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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation