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Retail has never existed in a vacuum. This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped by and in tu
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of
Remarkable Retail
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Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly vo
The Business of Belonging
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"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly
Retail Superstars
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Authors: George Whalin
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How small, one-of-a-kind businesses can break through among giants Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of