Related Books

Research Methodology in Marketing
Language: en
Pages: 242
Authors: Martin Eisend
Categories: Business & Economics
Type: BOOK - Published: 2019-03-01 - Publisher: Springer

DOWNLOAD EBOOK

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors ex
Marketing Research Methods
Language: en
Pages: 883
Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Qualitative Marketing Research
Language: en
Pages: 255
Authors: David Carson
Categories: Business & Economics
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE

DOWNLOAD EBOOK

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Marketing Research
Language: en
Pages: 314
Authors: Bonita Kolb
Categories: Business & Economics
Type: BOOK - Published: 2008-04-18 - Publisher: SAGE

DOWNLOAD EBOOK

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the