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Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking
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Despite the ill effects of COVID-19 and the temporary closure of business operations worldwide, some organizations, such as the food and pharmaceutical industri
CRM in Financial Services
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Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globa
Advances in Banking Technology and Management: Impacts of ICT and CRM
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Banking across the world has undergone extensive changes thanks to the profound influence of developments and trends in information communication technologies,