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Language: en
Pages: 294
Pages: 294
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to ta
Language: en
Pages: 294
Pages: 294
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further devel
Language: en
Pages: 343
Pages: 343
Type: BOOK - Published: 2020-09-30 - Publisher: Goodfellow Publishers Ltd
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segme
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2013-02-22 - Publisher: Cambridge Scholars Publishing
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conferenc
