Related Books

Marketing in the Public Sector
Language: en
Pages: 466
Authors: Nancy R. Lee
Categories: Business & Economics
Type: BOOK - Published: 2006-10-16 - Publisher: Pearson Education

DOWNLOAD EBOOK

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci
Public Sector Marketing e book
Language: en
Pages: 245
Authors: Tony Proctor
Categories: Business & Economics
Type: BOOK - Published: 2007-07-30 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the p
Marketing Management and Communications in the Public Sector
Language: en
Pages: 273
Authors: Martial Pasquier
Categories: Business & Economics
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

DOWNLOAD EBOOK

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h
Public Sector Entrepreneurship and the Integration of Innovative Business Models
Language: en
Pages: 330
Authors: Lewandowski, Mateusz
Categories: Business & Economics
Type: BOOK - Published: 2017-01-05 - Publisher: IGI Global

DOWNLOAD EBOOK

While private, for-profit businesses have typically been the most experienced with entrepreneurship, the study of public sector business models is coming to the
The Handbook of Public Sector Communication
Language: en
Pages: 517
Authors: Vilma Luoma-aho
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-03-24 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between pu