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Product Strategy for High Technology Companies
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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str
Product Strategy for High-technology Companies
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Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and s
Strategies for High-Tech Firms
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro
Strategic Marketing for High Technology Products
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In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to
Marketing High Technology
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Authors: William H. Davidow
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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma