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Language: en
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Type: BOOK - Published: 2016-07-25 - Publisher: John Wiley & Sons
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and c
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Type: BOOK - Published: 2012 - Publisher: Thomson South-Western
Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG
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Type: BOOK - Published: 2016-06-23 - Publisher: John Wiley & Sons
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and c
Language: en
Pages: 537
Pages: 537
Type: BOOK - Published: 2021-10-12 - Publisher: Columbia University Press
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of sett
Language: en
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Pages: 273
Type: BOOK - Published: 2021 - Publisher: Oxford University Press
The prescription drug market -- Proposed solutions for rising drug prices -- Measuring the value of prescription drugs -- Measuring drug value : whose job is it
