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Type: BOOK - Published: 2009-06-04 - Publisher: Bloomsbury Publishing USA

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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers
Political Advertising in the United States
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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Lights, Camera, Campaign!
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Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and anal
Political Campaign Communication
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Authors: Judith S. Trent
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Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and
Social Media and Democracy
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A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.