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Political Campaigns and Political Advertising
Language: en
Pages: 224
Authors: Frank W. Baker
Categories: Political Science
Type: BOOK - Published: 2009-06-04 - Publisher: Bloomsbury Publishing USA

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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers
Lights, Camera, Campaign!
Language: en
Pages: 348
Authors: David Andrew Schultz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004 - Publisher: Peter Lang

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Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and anal
Political Campaign Communication
Language: en
Pages: 452
Authors: Judith S. Trent
Categories: Political Science
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

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Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and
Political Advertising in Western Democracies
Language: en
Pages: 248
Authors: Lynda Lee Kaid
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1994-12-14 - Publisher: SAGE Publications, Incorporated

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In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties.
Pulp Politics
Language: en
Pages: 216
Authors: Glenn W. Richardson, Jr.
Categories: Political Science
Type: BOOK - Published: 2008-07-17 - Publisher: Rowman & Littlefield Publishers

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Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The