Download or read book How Pleasure Works: The New Science of Why We Like What We Like written by Paul Bloom and published by W. W. Norton & Company. This book was released on 2010-06-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPR Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.