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Persuasive Communication, Third Edition
Language: en
Pages: 401
Authors: James B. Stiff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-08-22 - Publisher: Guilford Publications

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective
Persuasive Communication
Language: en
Pages: 779
Authors: Richard O. Young
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
Persuasive Communication
Language: en
Pages: 372
Authors: James Brian Stiff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2002-10-18 - Publisher: Guilford Press

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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and socia
The Art of Persuasive Communication
Language: en
Pages: 252
Authors: Richard Storey
Categories: Business communication
Type: BOOK - Published: 1997 - Publisher: Gower Publishing, Ltd.

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Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks
Persuasive Communication Skills
Language: en
Pages: 316
Authors: S. Steinberg
Categories: Business & Economics
Type: BOOK - Published: 1999-10-31 - Publisher: Juta and Company Ltd

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This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learnin