Download or read book Parties and Their Members written by Susan E. Scarrow and published by Oxford University Press. This book was released on 1996-03-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifyingtheir ideas about how members can help parties achieve their goals.