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Going Negative

Going Negative
Author :
Publisher :
Total Pages : 264
Release :
ISBN-10 : UVA:X002741818
ISBN-13 :
Rating : 4/5 (18 Downloads)
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Book Synopsis Going Negative by : Stephen Ansolabehere

Download or read book Going Negative written by Stephen Ansolabehere and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.


Going Negative Related Books

Going Negative
Language: en
Pages: 264

Going Negative

Authors: Stephen Ansolabehere
Categories: Current Events
Type: BOOK - Published: 1995 - Publisher:

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The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Negative Political Advertising
Language: en
Pages: 317

Negative Political Advertising

Authors: Karen S. Johnson-Cartee
Categories: Business & Economics
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

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This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech comm
In Defense of Negativity
Language: en
Pages: 221

In Defense of Negativity

Authors: John G. Geer
Categories: Political Science
Type: BOOK - Published: 2008-07-29 - Publisher: University of Chicago Press

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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect
Going Negative
Language: en
Pages: 256

Going Negative

Authors: Shanto Iyengar
Categories: Political Science
Type: BOOK - Published: 1997-08-01 - Publisher: Free Press

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Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination
Hardship & Happiness
Language: en
Pages: 349

Hardship & Happiness

Authors: Lucius Annaeus Seneca
Categories: Philosophy
Type: BOOK - Published: 2014-03-05 - Publisher: University of Chicago Press

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Essays from the Stoic philosopher instructing how to find happiness in a world full of adversity. Lucius Annaeus Seneca (4 BCE–65 CE) was a Roman Stoic philos