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Language: en
Pages:
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Type: BOOK - Published: 2021-08 - Publisher:
"This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputation
Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2014 - Publisher: Routledge Research in Cultural
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of
Language: en
Pages: 144
Pages: 144
Type: BOOK - Published: 2021-07-26 - Publisher: Routledge
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations
Language: en
Pages: 243
Pages: 243
Type: BOOK - Published: 2013-10-03 - Publisher: Oxford University Press
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding
