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Marketing Myths that are Killing Business

Marketing Myths that are Killing Business
Author :
Publisher : McGraw Hill Professional
Total Pages : 354
Release :
ISBN-10 : 0070113610
ISBN-13 : 9780070113619
Rating : 4/5 (10 Downloads)
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Book Synopsis Marketing Myths that are Killing Business by : Kevin J. Clancy

Download or read book Marketing Myths that are Killing Business written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.


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In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and b